9 July 2025
Dubai Electricity and Water Authority (DEWA) launched its annual campaign to raise stakeholder awareness about the digital services and features it offers to boost the efficiency of electricity and water consumption. Running from June to August under the theme ‘Expand Your Smart Choices This Summer’, the campaign features a variety of internal and external awareness activities, such as lectures and interactive workshops, that provide guidelines and tips to help reduce waste and conserve precious resources. Additionally, DEWA has teamed up with various government and community organisations to host motivational competitions with symbolic prizes.
The ‘Expand Your Smart Choices This Summer’ campaign highlights DEWA’s digital services and initiatives, including the Smart Living Initiative, which allows customers to identify why their consumption is high, understand the bill and its tariff brackets, compare their consumption with similar homes and get exclusive discounts and offers on smart home tools through the DEWA Store. By alerting customers when their consumption rises, the initiative allows them to take action quickly. The campaign also sheds more light on the EV Green Charger initiative for electric vehicles, which includes more than 1,100 charging points across Dubai.