DEWA

Strategy

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Our Purpose

Providing globally leading sustainable, efficient, and reliable power and water services, and related innovative smart solutions towards Net- Zero Future.

DEWA Strategic Directions

Our Vision

A globally leading sustainable innovative corporation committed to achieving Net-Zero by 2050

Our Mission

We are committed and aligned to Dubai’s 8 Guiding Principles and 50-Year Charter supporting the UAE’s directions through the delivery of global leading services and innovative energy and potable water solutions enriching lives and ensuring the happiness of our stakeholders for a sustainable Net-Zero carbon 2050

Corporate Values

Stakeholders Happiness

We commit to continuously exert our best efforts and dedicate the right and adequate resources to foresee, analyze, deliver and exceed our stakeholders needs and expectations, to satisfy them and make them happy.

Sustainability

We commit to deliver value to our stakeholders while balancing environmental, social and economic factors, and to act responsibly towards the long-term preservation of resources for our future generations.

Excellence

We commit to continuously be in a journey of excellence that drives continuous Improvement to implement best-in-class efficient and effective practices to deliver sustainable results to our stakeholders on all fronts.

Good Governance

We commit to abide by UAE laws and preserve the highest levels of transparency, integrity, fairness, involvement, effectiveness and accountability in our dealings and value delivery to our stakeholders.

Innovation

We commit to continuously develop and seek new trends and realize our stakeholders' ideas which create new public values through an agile approach that appreciates risk and rewards principles.

Our Strategic Themes

Sustainable Growth
Operational and Smart Services Excellence
Agility and Governance
10X and Net-Zero Future
Enablers of Success

Sustainable Growth

DEWA’s strategy is rooted in reinforcing sustainability in all of its activities. Sustainable growth is DEWA’s higher order goal that will allow DEWA to mobilize DEWA’s capabilities to contribute to the ambitious local and federal development plans, conserve our natural capital and ensure our lasting economic prosperity. The theme represents the ultimate results that DEWA value proposition will deliver to DEWA stakeholders as an outcome of the other 4 driving themes on DEWA strategy map and their associated targets and projects. All DEWA lagging Key Performance Indicators are planned and measured under the scope of this theme.

Deliver our future vision through:

  • Balancing economical, environmental and social impacts of our growth strategy
  • Effective stakeholders happiness strategy
  • Pioneering global position of our services and key results
  • Effective alignment with the UN Sustainable Development Goals

Strategic Objectives:

Sustainable Growth 
Triple Bottom Line

TBL01:

Optimized costs, revenues and diversified global investments

TBL02:

Pioneering socially responsible practices

TBL03:

Minimized environmental footprint & Circular Economy

STAKEHOLDERS

S01:

Available, Reliable and high quality supply of electricity and water

S02:

Engaged & Happy Stakeholders

DEWA Strategy Map

A globally leading sustainable innovative corporation committed to achieving Net-Zero by 2050

Sustainable Growth
Triple Bottom Line
TBL01:
Optimized costs, revenues and diversified global investments
TBL02:
Pioneering socially responsible practices
TBL03:
Minimized environmental footprint & Circular Economy
Stakeholders
S01:
Available, Reliable and High quality supply of electricity and water
S02:
Engaged and Happy Stakeholders
Operational & Smart Services Excellence
Internal Processes
IP03:
Leading Innovative customer experience
IP02:
Leading Health, safety and environment practices
IP01:
Leading Standards of availability, reliability and efficiency
Agility and Governance
IP06:
Leading governance and management standards
IP05:
Leading Integrated, resilience and agility frameworks
IP04:
Leading Corporate Security System
10X and Net Zero Future
IP09:
Sustainable energy mix and effective supply and demand side management
IP08:
Leading through Digital DEWA
IP07:
Disruptive technologies including: AI, Robotics, Space and IoT
Enablers of success
LEARNING & GROWTH
LG01:
Attract and retain talents
LG02:
Motivated & Happy Human Capital
LG03:
Enabling AI & Disruptive Digital Technologies
LG04:
National identity & effective Emiratization
LG05:
Building Capabilities & Future Leaders